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Solid and Supported

People and knowledge are the backbone of PEP direct's strategic planning. We utilize the depth of experience and unique insights of our people — and yours. And the strategies we develop are based soundly on data and supported by your program history.

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“PEP applies years of experience and creativity to every challenge that presents itself.”

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PEP will perform a comprehensive marketing audit or MAP (Marketing Analysis Program) — an in-depth analysis of your programs and brand equity. The results of this analysis will provide you, and us, with valuable insights and unique perspectives on the 'big picture', as well as the finer details of your direct marketing programs.


Typical elements of a PEP Direct 'MAP' include analysis of your donor file (File Audit), which provides a thorough statistical overview of all segments of your donor base, and serves as the foundation for strategic recommendations. A methodical review of your constituent communications and mail packages (Creative Audit) will help identify successful strategies that should continue to be leveraged, and highlight opportunities for new ideas and targeted approaches.


When this solid foundation of knowledge and expertise is combined with your near-term and long-range financial and growth goals, the resulting data-driven strategic plan will serve as a road map for us to deliver superior results and for your organization's future success.