Wilton, NH - PEP Direct released a case study last week, detailing the
improvements it has made in its donation processing division. In a
partnership with J&B Software, the department created new software and
bought new equipment to greatly increase accuracy and efficiency. Liz
Gerardi, PEP Direct's donation processing manager, and J&B Software
marketing department wrote the case study.
People active in the nonprofit fundraising arena understand the
importance of having money raised available to use as quickly as possible.
The paper details PEP Direct's solution to its problem with achieving each
client's goal: improving the donation processing department's accuracy
and efficiency. Prior to the implementation of the new system in June,
exception items were keyed into a separate database system that did not
support image processing. Through teaming up with J&B Software, a
partner since 2000, the company created a custom system unique to PEP
Direct.
"The new system will allow us to add image processing for all incoming
donations... Partnering with J&B gives us state-of-the-art software that
isn't typically found in organizations like ours. J&B came through
when others could not," said Gerardi.
While J&B created the software, OPEX Corporation supplied the new
hardware. The OPEX MPS 30 Multi-Purpose Sorter and the OPEX AS3690i
were added to PEP Direct's processing arsenal. The sorter eliminates
the need for manual sorting, dividing mail into categories including P.O.
Box, size and thickness. Mail extraction and images of the reply
documents are handled by the AS3690i, solving the manual data entry portion
of the process.
"Through partnerships with J&B and OPEX we have been able to work with
our in-house creative staff to design reply devices that support the
automation we are implementing. Although we may never get to the point
that all incoming donations are 'scannable', we are working towards a mix
that supports fundraising efforts, provides all the benefits of a
sophisticated backend system to reduce our overall costs - allowing more of
the clients' money to be used for their cause - while still supporting the
special handling requirements that are required in the fundraising
industry," Gerardi said.
So far, one of PEP Direct's largest clients has been converted over to
the new system. The donation processing department plans on having the
rest of its clients converted by January 1, 2008.
For a copy of the case study, please contact Andrea Manseau at amanseau@pep-direct.com.
About PEP Direct:
Based in Wilton, NH, the direct mail and
marketing firm mails out more than 150 million direct mail pieces every
year, totaling more that three billion since it began in 1973. By
using the latest technology to provide full mailhouse services from its
modern 150,000 sq. ft. facility, the company is able to complete direct mail
programs for numerous nonprofit organizations nationwide.