09.22.05 | PEP Direct, LLC. Mailing chosen as "Package of the Year"

FOR IMMEDIATE RELEASE: September 22, 2005
Contact: Jay Beausoleil
603-654-6141 ext 3725
jbeausoleil@pep-direct.com

Wilton , NH – PEP Direct’s entry into Fundraising Success’ 1^st Annual Gold Awards was chosen as the inaugural winner of their “Package of the Year”.  The package, Paralyzed Veterans of America’s (PVA) Spring All-Occasion Card Package, was recognized for its vivid colors and upscale, embellished look.  The entry became a finalist for the prize by winning the category of best renewal package over 500,000 pieces. (view article)

In addition to 10 spring-themed greeting cards, a sheet of gold foil on-white address labels, and a business reply envelope, the effort includes a 4-page brochure on the story of PVA, a buck slip with PVA’s mission and goals, and a double-sided notecard with a “message of hope” that donors can sign and send to veterans.

The package was also acclaimed for its appeal to its donors based on its exceptional response.  With a response rate better than 26 percent, this piece certainly grabbed the attention of its target audience: high frequency, long-standing and loyal PVA donors.

“Our goal is to continue to mail a successful card package while keeping it fresh and attractive,” says Megan Gibeau, VP of Strategic and Client Services at PEP Direct. “We review the prior two years of packages along with their results, donor comment mail and survey information collected to formulate a basis for art selection.  Our team works very hard to strike a balance of winning thematic graphics from the years before with subtle differences to make the package unique each year.”

Packages were judged using a point system in each of the following categories: Results, Revenue, Copywriting and Creative.  The judges were made up of a committee of direct mail authorities.

About PEP Direct, LLC:   A subsidiary of Quadriga Art Inc. of New York, NY, PEP Direct has 32 years experience as a direct mail and marketing firm.  The company has continued to expand by instituting the latest technologies and staying ahead of marketing trends. PEP is unique in the direct-mail industry because it provides full mail house services all under one roof. The strength of the organization lies in its ability to manage the entire direct-mail process from strategy and creative design through data and donation processing and everything in between.  Since incorporation, PEP Direct has mailed over three billion pieces for nonprofit and commercial clients. They are located at a modern 150,000 sq. ft. facility in Wilton, NH.   For more information, visit their website www.pep-direct.com.