| 07.12.06 | PEP Direct, LLC. wins MAXI award from
Direct Marketing Association of Washington D.C. FOR IMMEDIATE RELEASE:
July 12, 2006
Contact: Jay Beausoleil
603-654-6141 ext 3725
jbeausoleil@pep-direct.com
PEP Direct, LLC. wins MAXI award from Direct Marketing
Association of Washington D.C.
Wilton, NH - At the annual MAXI Award Ceremony held during
the DMAW / AFP-DC Bridge Conference, PEP Direct was awarded a MAXI Award in
the Nonprofit Fundraising category for their PVA Spring Patriotic
Appeal.
The winning package was created for the Paralyzed Veterans
of America for their spring campaign. This patriotic-themed mailing
consists of a notepad, two magnets and a pencil along with letter, reply
slip, BRE and PVA's Statement of Purpose and Major Goals. "We
were tasked with finding a usable premium product that PVA could mail
cost-effectively to their donors while generating a better net revenue than
previous years," states Megan Gibeau, Vice President of Strategic and Client
Services. "By taking the existing control package, updating the outer
carrier, and adding matching magnets and a pencil, we produced an attractive
bundled premium product that showed great results."
The newly created package increased response rate by 42%
and revenue by 43%.
The MAXI Awards are presented each year in recognition of
outstanding achievement in Direct Marketing.
About PEP Direct, LLC.:
A subsidiary of Quadriga Art Inc. of New York,
NY, PEP Direct has 32 years experience as a direct mail and marketing firm.
The company has continued to expand by instituting the latest technologies
and staying ahead of marketing trends. PEP is unique in the direct-mail
industry because it provides full mail house services all under one roof.
The strength of the organization lies in its ability to manage the entire
direct-mail process from strategy and creative design through data and
donation processing and everything in between. Since incorporation,
PEP Direct has mailed over three billion pieces for nonprofit and commercial
clients. They are located at a
modern 150,000 sq. ft. facility in Wilton, NH. For more
information, visit their website
www.pep-direct.com. |