05.01.04 | PEP Direct, LLC. grows after acquisition by Quadriga Art.

FOR IMMEDIATE RELEASE: April 30, 2004
Contact: Sam Blackford
603-654-6141
sblackford@pep-direct.com

Wilton , NH – PEP Direct announced today Quadriga Art of New York, NY has acquired the corporation from the Paralyzed Veterans of America. There will be no name change for either entity.

The joining of these two non-profit mailers will have a combined benefit to our clients from the creative, strategic and purchasing strengths of the newly merged companies. PEP Direct president Sam Blackford is excited about the prospects this brings both organizations. “We are thrilled to be moving in a direction that increases PEP’s already robust capabilities in the marketplace. We can now give our clients yet another level of the outstanding service they have come to expect from us.”

Mr. Blackford will continue as President and will head the transition team over the next 6-8 weeks, which will evaluate and merge these two companies. “The impact on employees and clients will be purely positive,” he adds.

PEP Direct was founded in 1973 by the Paralyzed Veterans of America (PVA) to serve as the fundraising arm for its parents. Currently, PEP employs approximately 400 people at its Wilton, New Hampshire operation, growing in size to 500 by utilizing a temporary pool of workers during the holiday season. The Wilton facility has 150,000 square feet and offers services to its clients ranging from creative design and fundraising strategy through to merge/purge services, laser personalization, mailing services, remittance processing and full caging facilities.

“We are completely committed to the future of PEP Direct,” says Joseph Fox, National President for PVA. “This opens a whole new relationship with PEP Direct for us. We are grateful for the years of commitment the employees of PEP Direct have given to PVA and we look forward to years of that same winning success.”

PEP and Quadriga are poised to be the leader in non-profit premium fundraising. Each company has unique capabilities that combined, can offer innovative and successful direct mail marketing products to their clients.

“We feel that the expertise of PEP Direct will be a valuable supplement to our already exciting direct mail fundraising work as we strive to offer both innovation and excellence,” said Tom Schulhof, Chairman and CEO of Quadriga Art. “We look forward to introducing old and new clients to the array of additional services we now have available,” he adds.

Quadriga Art, Inc. is a sixty-five year old privately owned, specialty-marketing firm. The company has a major international presence in the direct mail market as well as extensive work in publishing, manufacturing, fulfillment and integrated fundraising programs. Headquartered in New York City , with offices in Milan and Washington , D.C. and manufacturing facilities in Pennsauken , NJ and Hong Kong , Quadriga is strategically positioned to provide innovative and unique direct mail to non-profit organizations and businesses.

PEP Direct Inc is a thirty-one year old direct mail and marketing firm which has grown and expanded by instituting the latest technologies and staying current with the marketing trends. PEP is one of only a few direct-mail organizations that provide full mail house services all under one roof. The company has mailed over three billion pieces for its clients since incorporation. The strength of the organization lies in its ability to manage the entire direct-mail project from creative design and mailing strategy to list management and list processing, right through product development to the mailing itself, including response or remittance processing in its state-of-the-art "caging" facility