NEWS

02.23.10 Seasoned Fundraising Veteran Joins PEP Direct

Wilton, NH— On Tuesday, February 23, Charlie Cadigan joins the PEP Direct team as Senior Vice President of Strategic Business Opportunities. Cadigan brings more than 25 years of direct response fundraising experience to the Wilton-based direct marketing company. In this newly created position, he will work closely with the sales and marketing department to expand PEP Direct’s presence serving the nonprofit community.

“We’ve all known and respected Charlie over the past several years and we are very excited that we will get to work with him more closely,” said Sam Blackford, president and CEO of PEP Direct. “His knowledge and experience will further enhance that of the team we currently have in place.”

A well-known figure among nonprofit organizations, Cadigan joins PEP from Frontline Data Group, where he built and rebranded the company as Managing Director for the last four and half years. He has also held management and senior leadership positions at AB&C Group, Acxiom Corporation, and Epsilon, as well as a founding partner of TransAmerica Marketing Services. The Arlington, VA resident is a renowned industry speaker and has a long history of volunteer involvement with numerous industry associations, including the Direct Marketing Association, the Direct Marketing Association of Washington, D.C., and the Association of Fundraising Professionals, Greater Washington, D.C. Chapter.

Cadigan will report directly to Blackford, and will continue to be based in the Washington, D.C. area.

About PEP Direct, Inc.: Based in Wilton, N.H., PEP Direct is a direct mail and marketing firm that mails out more than 150 million direct mail pieces every year, totaling more than three billion pieces since it began in 1973. By using the latest technology to provide full mailhouse services from its modern 150,000 sq. ft. facility, the company is able to complete direct mail programs efficiently and cost-effectively for nonprofit organizations nationwide.

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EVENTS

47th AFP International Conference on Fundraising - April 11-14, 2010
The Baltimore Convention Center
1 West Pratt Street
Baltimore, MD  21201

Celebrate AFP’s 50 years of work towards advancing fundraising.  Attendees from more that 20 countries will attend to share new ideas and trends, relay experiences and delve deeper into best practices.  The information garnered from your peers will be a valuable take away for you and your organization. 

For more information, visit conference.afpnet.org.

PEP Direct Booth: 1236.

2010 Fund Raising Day in NY - Friday, June 11, 2010
New York Marriott Marquis
Broadway at 45th Street
New York, NY 10036

At this year’s Fund Raising Day, there is a session for every level and kind of fundraiser! Fundraising methods, both old and new, and management practices will receive a great deal of focus in the more than 50 sessions offered in just this single day.

For more information, visit www.afpnyc.afpnet.org.

2010 Bridge Conference - July 26-28, 2010
Gaylord National Hotel & Conference Center
201 Waterfront Street
National Harbor, MD 20745

The 2008 Annual Conference will teach you how to better listen to and respond to your donors. Join the PEP Direct team as they learn more about communicating with different donor audiences from current industry leaders. This conference is also an excellent opportunity to network with others in the nonprofit fundraising community!

For more information, visit www.bridgeconf.org.

PEP Direct Booth: 304

2010 DMA Nonprofit Federation New York Nonprofit Conference - August 24-25, 2010
Sheraton New York Hotel & Towers
811 7th Avenue 53rd Street
New York, NY 10019

For more information, visit www.nonprofitfederation.org.

DMA 2010 Conference & Exhibition - October 9-14, 2010
Moscone Convention Center
747 Howard Street, 5th Floor
San Francisco, CA 94103

At this annual international conference, professionals representing every kind of direct marketing come together to spend time with their peers and talking about the trends and happenings in all of the available channels. This conference is also home to the largest exhibition hall dedicated to marketing.

For more information, visit www.dma2010.org.

PEP Direct Booth: 1308