NEWS

04.26.10 PEP Direct Announces Equity Investment in Superior Mailing Services

Wilton, NH— PEP Direct, the Wilton-based direct marketing agency, recently announced a significant equity investment in Superior Mailing Services in Chicago, Ill. This investment will allow PEP to produce and process more than one billion pieces of mail annually, effectively doubling its current capacity. This will enable the fundraising agency to strengthen and grow its other core capabilities while still offering full production services.

“With our investment in Superior, we offer our customers superb service while strengthening our overall market position,” said Sam Blackford, President of PEP Direct. “Through the consolidation and restructuring of our letter shop from Wilton to Chicago and the addition of 20 or more client service positions in New Hampshire, this investment allows us to align our operations with their respective strengths. We believe our investments in technology and people will ensure our success as we grow our overall business.”

To better assist its growing roster of nonprofit clients, PEP Direct will expand its client service, donation processing, and analytical service departments, as well as bring other high value offerings to Wilton. Superior’s Chicago facility will now oversee and produce its letter shop services. These service and personnel additions, along with the letter shop relocation, will benefit PEP’s client organizations through lower postal costs, increased efficiencies and greater reliability of postal distribution.

According to Robert Doyle, CEO of Superior, “We are incredibly pleased to have PEP Direct as our partner. They are a leader in the nonprofit direct mail marketing sector and their growth coupled with our production expertise will drive considerable long term synergies for both companies.”

To learn more information regarding PEP’s investment in Superior, contact Sam Blackford at 603-654-6141.

About PEP Direct, Inc.: Based in Wilton, N.H., PEP Direct is a direct mail and marketing firm that mails out more than 150 million direct mail pieces every year, totaling more than three billion pieces since it began in 1973. By using the latest technology to provide full mailhouse services from its modern 150,000 sq. ft. facility, the company is able to complete direct mail programs efficiently and cost-effectively for nonprofit organizations nationwide.

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2010 Fund Raising Day in NY - Friday, June 11, 2010
New York Marriott Marquis
Broadway at 45th Street
New York, NY 10036

At this year’s Fund Raising Day, there is a session for every level and kind of fundraiser! Fundraising methods, both old and new, and management practices will receive a great deal of focus in the more than 50 sessions offered in just this single day.

For more information, visit www.afpnyc.afpnet.org.

2010 Bridge Conference - July 26-28, 2010
Gaylord National Hotel & Conference Center
201 Waterfront Street
National Harbor, MD 20745

The 2008 Annual Conference will teach you how to better listen to and respond to your donors. Join the PEP Direct team as they learn more about communicating with different donor audiences from current industry leaders. This conference is also an excellent opportunity to network with others in the nonprofit fundraising community!

For more information, visit www.bridgeconf.org.

PEP Direct Booth: 304

2010 DMA Nonprofit Federation New York Nonprofit Conference - August 24-25, 2010
Sheraton New York Hotel & Towers
811 7th Avenue 53rd Street
New York, NY 10019

For more information, visit www.nonprofitfederation.org.

DMA 2010 Conference & Exhibition - October 9-14, 2010
Moscone Convention Center
747 Howard Street, 5th Floor
San Francisco, CA 94103

At this annual international conference, professionals representing every kind of direct marketing come together to spend time with their peers and talking about the trends and happenings in all of the available channels. This conference is also home to the largest exhibition hall dedicated to marketing.

For more information, visit www.dma2010.org.

PEP Direct Booth: 1308