PEP Direct provides database management services such as database construction, maintenance and support, special request handling, automated acknowledgements, and current response histories. We offer the flexibility for your customized needs including Recency/Frequency/Monetary values (RFM), geographic, demographic, psychographic information and virtually any user-defined fields. We provide response analysis, advanced reporting, and query capabilities. We also provide targeting and modeling, unlimited mailing history, data analysis and lifetime value.