Numbers to Knowledge
Response rates, ROI, long-term donor value, cost to raise a dollar, year-over-year comparisons, and test results ... all critical pieces of information.
“Through PEP's understanding of fundraising and their flexibility, our program has grown significantly.”
They become valuable tools, however, when you take all those numbers and turn them into knowledge. PEP direct will help you do that and then we'll apply that knowledge to enhance your programs.
Our ongoing analysis of your database will highlight and evaluate retention rates, value and giving frequency by key audience segments, upgrade/downgrade activity, long-term donor value, and much more.
Acquisition List Plan and Renewal Segmentation strategies are always based on past-program performance, benchmarks for success, long-term value analyses, and advanced statistical modeling.
PEP Direct will also work with you to analyze each of your campaigns, and then work with that knowledge to leverage the successes, fine tune the tests, and discard what isn't working.
Knowledge gained from insightful analysis is used to drive sustained revenue growth as cost-efficiently as possible, thereby maximizing your ROI.
PEP Direct 19 Stoney Brook Drive, Wilton, NH 03086-0900
Phone: 603.654.6141 | Fax: 603.654.2159 | Toll-Free: 877.782.3782 | E-mail: info@pep-direct.com
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