The corporate philosophy of PEP Direct, LLC is to offer clients the best value in the marketplace by
providing innovative direct marketing strategic planning, inspiring creative, and extremely
aggressive pricing from an “under-one-roof” production approach.

Our proactive, strategic approach to each fundraising opportunity is based on a comprehensive
analysis of your entire strategic plan. We start by asking the relevant questions…and we
listen.

• What are the primary goals of your direct marketing program?
• What is the perceived value of your appeal in the marketplace? How can we change or improve this perceived market position?
• How mature is your program? Is there room for file or revenue growth?
• Has the program shown decline or growth in the last year? Two years? In what specific donor life cycle segments?
• Are unique donor groups being offered appropriate messages and opportunities to give, and upgrade?
• Is the overall contact strategy appropriate?

The carefully considered, specific answers to these questions are the basis for the strategies we develop for your direct marketing programs.

It is important to consider that no single component of any marketing effort will produce significant results on its own. It takes a carefully orchestrated mix of strategic thinking, creative execution, innovative production, careful testing and effective management.

That’s where PEP Direct, LLC offers significant value to our clients. We’ve developed a unique
combination of the production services you require from large lettershops, data processing
providers and printers, with the strategic focus and creativity you expect from agencies.

Plus, we’re able to control costs and improve efficiency for our clients because we handle each
step of the direct marketing process. We eliminate the middleman, and charge no agency mark-
ups.

The results is a cost effective, streamlined approach; one that generates exceptional results….