Wilton, NH - On May 7, PEP Direct announced that Kidsave is its newest full-service client.  The Wilton N.H.-based direct marketing company will be creating and completing a series of direct mail programs for the nonprofit organization.

As a full-service client, Kidsave will utilize PEP Direct for strategic planning, creative design, mail production, results analysis and donation processing.  This is the first large-scale direct mail fundraising initiative the 11-year-old organization has undertaken.

"Kidsave is a natural fit for a direct mail fundraising program because of their compelling mission - helping older abandoned orphans find adoptive parents.  This has the ability to connect with people emotionally," said Megan Gibeau, Vice President, Strategic and Client Services.  "This is a large program for an organization of their size and they selected PEP Direct because we are able to offer them all of the resources they needed in one location to get their program up and running."

The nonprofit began its partnership with PEP Direct in 2006 when another client of the direct mail marketing company referred them.  After completing a test acquisition mailing in October 2006, the first full rollout mailing will mail in early May.

About Kidsave:  Founded in 1997, Kidsave is a global voice for change, working with communities worldwide to ensure that no orphan or foster child is forgotten, and every child grows up in a family with love and hope for a successful future.  The international organization runs programs in Russia, Colombia and the United States, and is headquartered in Washington, D. C.  To date, more than 2,000 children ages 5 to 18 have been placed with permanent families and mentors through the organization's innovative programming.

About PEP Direct:  Based in Wilton, NH, the direct mail and marketing firm mails out more than 150 million direct mail pieces every year, totaling more that three billion since it began in 1973.  By using the latest technology to provide full mailhouse services from its modern 150,000 sq. ft. facility, the company is able to complete direct mail programs for numerous nonprofit organizations nationwide.